Visual and Image Search
Retail platforms use this AI technology to allow customers to search for products based on an image. With social media influencers and celebrities influencing many of the trends today, it’s no wonder this feature if proven to be a useful tool when making searches. This is not only applicable to apparels and accessories but also for home furnishings, appliances, and tools.
This is very useful when customers don’t recognise the exact name of the item or doesn’t know the right words to search for it in the online store.
Smart Recommendation
With ML and AI in eCommerce, businesses can recommend relevant products based on the customer’s search history, platform engagements, and behavior. Providing relevant products improves engagement. The same capacity also provides related products most vendors will label as “bought with” to encourage customers to purchase other products they may not have initially planned but may need. On the business end, this improves upselling revenue.
Personalisation and Engagement
What makes Ecommerce platforms great is their ability to personalize recommendations and experiences based on customer profiles. Apart from smart recommendations that come from previous engagement with the site, personalisation is also carried out post-purchase.
This includes a real-time update on parcel shipment status and expected delivery dates as soon as the package is out for shipment. Giving customers the convenience of tracking their parcels.
In terms of marketing, teams can push out relevant offers and products related to previous purchases, potential purchases based on previous items bought, and seasonality and trends. Because offers are relevant and important to the customer, the change of engagement is higher.
Decrease Cart Abandonment
Through AI in eCommerce, businesses now can link their shopping cart platforms to machine learning tools that can help identify abandoned carts. By deploying communication to customers either by email, push notification, or SMS, eCommerce sites can have one more push for these customers to check out their items in the cart.
