Predict Churn with AI

With the multitude of products and services available and growing, it has become imperative for businesses to have a strong customer retention program and establish a platform to predict churn with AI and prevent it.

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Predict Churn with AI

The benefits of retaining customers have been proven. Customer acquisition costs five times more than customer retention. Increasing customer retention rates by 5% can boost profit by 25% to 90%, as the probability of selling to loyal customers is 70%, compared to only 5%-20% for new ones.

By leveraging Artificial Intelligence, machine learning, and customer interaction analytics, businesses can develop an accurate perspective on customer behavior and churn tendencies, enabling them to predict churn with AI and take proactive measures to retain customers.

 

Goals of Predicting Churn with AI

Proactively identify and reduce churn

AI allows businesses to identify at-risk customers early, giving them the opportunity to address issues before churn occurs.

Develop a strategy to combat churn​

Understanding the reasons behind churn enables companies to craft targeted strategies to combat it effectively.

Analyse why and how churn occurs​

By delving into why and how churn happens, businesses can refine their approaches to retention.

Example Data Requirements

  • Customer Account Information​
  • CRM Systems
  • Sales Records
  • Customer Support Records/Tickets
  • Analytics Services (e.g Google Analytics)
  • Reviews on Social Media
  • Marketing Effort Engagement
Key Strategies and Technology

 

 

Train Artificial Intelligence

Train Artificial Intelligence to identify at-risk customers.

 

Artificial Intelligence

Use Artificial Intelligence to identify customer pain points for effective intervention.

Utilise Analytics

Utilise Analytics to identify underlying causes of customer churn.

 

Machine Learning and Predictive Analytics

Employ Machine Learning and Predictive Analytics to develop strategies to prevent churn and increase customer retention.

Results of Predicting Churn with AI

Churn risk identification and prevention.

Change from a reactive retention strategy to a proactive strategy, providing a significant competitive edge.

Retain more customers with improved service and product.